If you’re like most plumbers, you probably know that Google AdWords can be a powerful advertising tool.
You may also know it can be difficult to get started. It’s not just about finding the right keywords or writing compelling ad copy there are things like targeting and bidding to consider as well.
The good news is that the process of setting up an AdWords campaign is much easier than it used to be! In this article, we’ll guide you through the steps required to create an effective AdWords campaign for your business.
What are Adwords
Google Adwords is a pay-per-click advertising platform that enables you to drive traffic to your website or mobile app.
It’s Google’s advertising platform, which means it’s used to help advertisers connect with customers by placing ads on Google and YouTube and AdWords can be used for search ads, display ads, video ads, shopping ads and more.
How Does Google Adwords Work
Google Adwords is a pay-per-click advertising platform, you only pay when someone clicks on your ad, so it’s a great way to reach potential customers without having to spend large sums of money upfront.
Google allows you to target your ads based on geographic location such as city and state, demographics age range and interests what topics or keywords people search for.
This makes it easy for plumbers in New York City who specialize in drain cleaning services and have experience working with old pipes that were installed during the Civil War era, a niche market indeed.
Why Use Google AdWords
Google AdWords is a great way to reach potential customers and it’s easy to set up and manage, it’s affordable for small businesses, and you can track your return on investment easily. If you have a limited budget or are just starting out with AdWords, it’s also easy to scale your ad spend as needed.
Google AdWords allows you the ability to get found on search engines when people are looking for plumbers in their area and that means more clients.
The Steps to Create an AdWords Campaign
Once you have created a google adwords for plumbers account and added your payment information, it’s time to get started with creating a campaign.
Setting up a campaign is the first step in setting up your ads and A campaign contains one or more ad groups and can be used to manage bids, budgets, location targeting and other settings that apply across all ads within it.
You’ll want to give each campaign its own name so that it’s easy for you or someone else in your company only if they’re managing AdWords to identify which campaigns are running at any given time. You also need this information when creating new ad groups later on.
Targeting Your Audience
Once you’ve created your account and added some keywords, it’s time to start targeting your audience. Targeting is important because it allows you to get in front of people who are actually interested in what you have to offer.
ASAP Restoration’s skilled technicians are trained to quickly assess the damage and develop a customized plan for water damage repair Phoenix.
This can help increase the amount of leads that come through for your business, which will lead directly into more sales or appointments for services.
In order to properly target customers with Google Adwords, there are three things that should be considered:
- Specificity – The more specific the audience, the easier it will be for them to find exactly what they’re looking for from within search results and hopefully from reading this article.
If someone searches for a plumber near me, then there’s no point trying advertising against terms like plumbers, plumbing or even home repairs. These are too broad and will likely bring up irrelevant results that won’t help generate any leads whatsoever!
Instead focus on getting as specific as possible when creating campaigns so they only show up during these targeted searches by using phrases such as Colorado Springs rather than just Colorado alone if possible.
Or even better yet include zip codes within each ad group so they’ll only show up based on where those individuals live instead of across all cities within a state like Colorado itself since most people wouldn’t consider Greeley 20 miles away part of their local area unless specifically looking outside city limits.
A/B Testing Your Ad Copy and Landing Pages
Now that you’ve got a solid understanding of how to get started with Google Adwords for plumbers, it’s time to dive into A/B testing your ad copy and landing pages.
What is an A/B Testing
A/B testing is the process of creating two unique versions of an ad or landing page, showing them to different groups of people or buckets, then measuring their performance against one another.
The goal is usually to determine which version performs better in terms of clicks and conversions–but sometimes it can also be used just for fun
What Should You Look For In Your Results
There are many ways to measure success during an A/B test: clicks, conversions, the number of sales, cost per click or the amount paid per click per se, etc.
If possible, compare these metrics across all three buckets or whatever number you decide on so you can see which bucket performed best overall at the end of each day or week-long period this will help determine which version performed best overall against all other competitors during its run time period.
This is a guide for potential plumbers who want to learn how to use Google’s advertising platform. It’s not an Adwords tutorial, but it will help you understand why you should use the service and give you an overview of its features.
Google Adwords allows advertisers to display ads when people search on Google or YouTube and if someone clicks on one of your ads, we’ll show them something relevant from your business website in a new browser window or tab and then track whether those people buy anything from you.
Google AdWords is a powerful tool for any business, but it can be especially useful for plumbers and it allows you to target potential customers based on where they live and what kinds of searches they make online.
You can reach them before anyone else does plus you can also test different ad copy and landing pages to see which one gets the best results and then use that information when creating future campaigns.